Explore the enhancing 'luister' exhibition at the MAS
Isabel Lowyck • jan 27, 2022
Image copyright © Guide-ID
One foggy Saturday morning in mid-January, I visited one of the most iconic buildings in Antwerp: the MAS, the Museum aan de Stroom. I was one of the first visitors, but I certainly was not the only one. A lot of families and some of our neighbours to the north were already on their way to visit the boulevard and the exhibitions. Everyone is welcome here, and the museum belongs to everyone: I felt that immediately. As you make your way on the escalator, you see colourful portraits of people, young and old, with objects they wish to cherish and keep for the future. The exhibition is entitled ‘Alles van Waarde’ [Everything of Value]. Each item has its own story. You can discover the power of storytelling here in the MAS, and especially in the ‘Luister’ [Listen] exhibition.
Tine Embrechts is the storyteller and takes on the character of Kameleonie. She puts your powers of empathy to the test. The stories are about cheerful, gruesome, sad and ominous subjects. There is a healthy blend of fiction and non-fiction. Historical facts are laid bare without taboos. The audio play begins, “I am Kameleonie; I am special. I have a condition... My differentness is endearing. I have kameleonitis.” I empathise so much with the character. If the song is about a happy goat, then I feel like a happy goat.

Image copyright © Guide-ID
Co-creation is of great importance to the MAS. This is demonstrated at the end of the exhibition, when you can listen to stories by Antwerp school students. 35 items from the MAS collection were sent to 35 schools. In these schools, students could decide whether they wanted to write a story about the museum piece or use another theme. However, the stories about the object were given the opportunity of a place in the exhibition where the 35 objects are also displayed. As a visitor, it’s up to you to work out which story corresponds to each object.

Image copyright © Guide-ID
If you are interested in the stories, you can sample them here: https://mas.be/en/page/curious
Until 27.08.2023 on the third floor of the MAS.
More info: https://mas.be/en/content/listen
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How to Increase Museum Engagement with AudioHow to Increase Museum Engagement with Audio
TIPS and TRICKS Gaining real engagement today can be a challenge for museums and cultural spaces. The diversity of languages, ages, and interests makes it difficult to find the right approach for each visitor, and to truly connect with them.
But, how can museums improve engagement and offer visitors a truly memorable experience? There are several important factors to consider, such as identifying your audience, choosing the right type of content, determining the ideal tour duration, and selecting appropriate vocabulary and tone for narration.
So today, we’ve put together some helpful tips and tricks to show you the best ways to achieve real engagement in your space.
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