In the current day and age it is important to guide your visitors through your museum, making sure they can keep their social distance. Thankfully, an audio tour can help you to create the safest experience for your visitors. Why it’s good to use an audio tour, you ask? Because you can use the visitor data it collects to optimize the routing in your museum or attraction. We’ll share three ways you can use your audio tour (data) for this!
Check your audio tour
If you have to require your visitors to walk a set path in order for them to keep a safe distance, you might have to adjust things in your audio tour set-up. Check which stops are listened to the least, and remove them from the tour for the time being.
Usually this feature is used to check on the quality of audio tour content. Why isn’t this stop being listened to? Is it not a clear stop on the route visitors take or is the content not interesting? Now it can be used to create space in your museum.
If you want to check on flow and make sure that some stops don’t get overcrowded, you can use your audio tour as well. When you see a certain stop gets a lot of visits, you can take action to make sure there’s enough space available in order to keep people safe.
Use the audio tour to check if all visitors have returned
Working with timeslots is one of the ways museums or attractions use to control the amount of visitors. But how will you know if the people have actually left, before letting new people in? The Podcatcher can be a smart way to count the people that are inside at any given moment. If you require your visitors to take an audio tour into the museum or attraction when they go in, you can simply count the Podcatchers to see if everyone has returned. Don’t have all the audio tours back? Then new people have to wait to go in, in order to keep the maximum allowed number of visitors in line.
Podcatcher audio guide device
Our Podcatchers collect a ton of different (anonymous) data which can help you get insights in your audio tour and visitor behaviour. We share this data on a daily basis with our clients via our online analytics module.
Do you want to know more about using the insights our audio guide has to offer? Or do you want to start to use the Podcatcher yourself in your museum or attraction? Get in touch with us directly, we’re happy to help!