Michelangelo’s Sistine Chapel: The Exhibition
Challenge
The objective is to bring Rome to visitors across the globe, with a new perspective to appreciate Michelangelo's artwork. The Sistine Chapel is one of humankind's greatest artistic achievements, and should be experienced at the visitor's own pace and leisure.
What makes it different from other immersive experiences? The artwork is timeless, and exists only in The Vatican. While other works of art travel from museum to museum, the Sistine Chapel never has.
Since the project's development, an audio guide has always been a necessary component of the visitors' experience. It is integral to the exhibition to add context to the art, to meet the characters, and to discover each fresco's history to enhance the visitor experience.
In the beginning, audio guides with a keypad and the BYOD solution became a challenge to the traveling exhibition's flexibility. Why? The Sistine Chapel project travels around 16 countries, and many different US states host the exhibition. While the frescoes and the audio tracks are in the same order that they are in the Chapel, sometimes the layout needs to be adjusted to the space of the host building. There wasn't the ability to switch up numbers on the signages and in the audio tour, which confused visitors.
What makes it different from other immersive experiences? The artwork is timeless, and exists only in The Vatican. While other works of art travel from museum to museum, the Sistine Chapel never has.
Since the project's development, an audio guide has always been a necessary component of the visitors' experience. It is integral to the exhibition to add context to the art, to meet the characters, and to discover each fresco's history to enhance the visitor experience.
In the beginning, audio guides with a keypad and the BYOD solution became a challenge to the traveling exhibition's flexibility. Why? The Sistine Chapel project travels around 16 countries, and many different US states host the exhibition. While the frescoes and the audio tracks are in the same order that they are in the Chapel, sometimes the layout needs to be adjusted to the space of the host building. There wasn't the ability to switch up numbers on the signages and in the audio tour, which confused visitors.
Solution
Michelangelo's Sistine Chapel Exhibition is a traveling exhibit that needs to adjust to the space of the location and keep a consistent visitor experience at the same time.
No more numbers to press or maps to consult. With 34 unique frescoes, each one has an audio track. By removing the numbers and adding the IDentifiers to the signs, the trigger technology brings a natural experience to the visitor; it is all about pointing and listening to the story.
Michelangelo's Sistine Chapel: The Exhibition has been touring for the past six years. To keep the visitor experience evolving, they need a system that provides that flexibility and supports the evolution of the exhibition.
Currently, the audio tour is available in 6 different languages, and language availability is essential when you have a tour that travels around the world. As more countries are being added to their list, Guide-ID's platform has the ability to deliver unlimited languages.
No more numbers to press or maps to consult. With 34 unique frescoes, each one has an audio track. By removing the numbers and adding the IDentifiers to the signs, the trigger technology brings a natural experience to the visitor; it is all about pointing and listening to the story.
Michelangelo's Sistine Chapel: The Exhibition has been touring for the past six years. To keep the visitor experience evolving, they need a system that provides that flexibility and supports the evolution of the exhibition.
Currently, the audio tour is available in 6 different languages, and language availability is essential when you have a tour that travels around the world. As more countries are being added to their list, Guide-ID's platform has the ability to deliver unlimited languages.
Results
The audio guide brings that final step to creating the Sistine Chapel Exhibition; the visitor can immerse in Michelangelo's story and the creation of his masterpiece.
Additionally, it is an opportunity to create an extra revenue stream for partners.
With more than three years of collaboration, the introduction of Guide-ID's audio guide has proved to be the best solution to immerse visitors in the experience. But how can that be confirmed?
By relying on data, it is easy to keep track of the success or failure of the visitor experience. The pick-up rate of the audio tour is an impressive 50%.
Production decisions are based on data when it comes to the audio tour; SEE Global Entertainment can keep track of the most listened-to stops. In most cases, all 34 stops are listened to.
Additionally, it is an opportunity to create an extra revenue stream for partners.
With more than three years of collaboration, the introduction of Guide-ID's audio guide has proved to be the best solution to immerse visitors in the experience. But how can that be confirmed?
By relying on data, it is easy to keep track of the success or failure of the visitor experience. The pick-up rate of the audio tour is an impressive 50%.
Production decisions are based on data when it comes to the audio tour; SEE Global Entertainment can keep track of the most listened-to stops. In most cases, all 34 stops are listened to.
50%
Audio guide’s pick-up rate
80%
Listened to complete audio tracks.
“Seeing everything up close was impressive. I learned way more about the art than I thought I would. Pay the $4 and get the audio headset. It takes you through every exhibit and explains each scene and gives you some insights into Michelangelo's thoughts on things.”
Melanie, Chicago | “We were amazed at the beautiful art and appreciated the background information provided for each picture. We may never make it to Rome, so this was a good substitute for us.”
Deborah, San Francisco.
Point and Listen
Make it easy for the visitor. The triggering system of the Podcatcher replaced the keypad-numeric audio guide.
Tour analytics
Each location has its account to keep track of the exhibition performance per location.
Podcatcher Platform
Access to insights on the status of the audio guide devices and maintenance.
Talk to our team
Do you also want to offer your visitors an enriching storytelling experience, while keeping control over the audio tour and reducing costs? We're happy to tell you more about the world's easiest audio guide!
