Celebrating a Remarkable 2024: Innovation, Growth, and Gratitude

2024 has been a whirlwind of milestones, challenges, and successes. From technology and product development to marketing, sales, and HR, every department has had its share of moments to shine. It’s nearly impossible to capture everything in one article, but I’d like to share some of the year’s highlights with you.

The Podcatcher Pro Takes Centre Stage

After a soft launch in 2023, this year saw the official debut of the Podcatcher Pro. Even with 15 years of experience developing audio guides, we were reminded of a fundamental truth: innovation never comes without its hurdles. Creating a device that offers so much functionality while remaining simple to use requires determination—and, thankfully, we have plenty of that.

The journey began in Birmingham at the VE Forum alongside Kingston Miles, shortly after the European Championship match in which the Netherlands painfully lost to England. Despite the football result, the Podcatcher Pro’s reception was phenomenal. It was clear from the start that this device was going to make waves.

Next came the launch in San Diego aboard the USS Midway with Mark Berlin. The enthusiastic feedback we received there was not only a relief, but also an immensely proud moment for the whole team. After four years of development, our dream is becoming a reality: a device we believe will set the global standard for museum audio guides.

AI, Innovation, and Growth

It’s not only the Podcatcher Pro that fills me with pride—our platform has continued to evolve in remarkable ways too. AI has become central to everything we do, with new features being introduced almost every month. From automatic translations and voice generation to stop descriptions and even cloning my own voice—a little unnerving, but incredible—the possibilities seem endless.

Our data analytics have also proven invaluable, providing museums with actionable insights that genuinely enhance visitor experiences. And the best part is that we’re only just beginning. By this time next year, our platform’s capabilities will be at least twice as powerful.

This progress brings our mission closer to reality: to give every visitor, at every object, in every museum worldwide, a story tailored to their level and presented in their language. AI creates the content, and the Podcatcher Pro makes it accessible to everyone. It’s a dream come true.

A Team to Be Proud Of

None of this would have been possible without our incredible team.

Johan, our COO, has masterfully kept everything running smoothly, ensuring that promises are met and building what can only be described as a Champions League team.

Ana and her team have transformed our marketing and sales operations into a well-oiled machine unlike anything we’ve seen before.

Thomas and the developers consistently deliver new features during every sprint while keeping the platform stable and dependable.

Lisa and her customer service team ensure that our clients remain happy and supported day in and day out.

To all of you: I couldn’t be more grateful. Our celebration in Ghent this year was the perfect way to honour your hard work and success. A special thank you also goes to our supplier, Makso, which has been ready to grow alongside us every step of the way.

To Our Clients

Finally, to our clients—from those who have been with us since the Podcatcher’s first iteration in 2009 to the museums that joined us this week—you’re the reason we do what we do.

Thanks to your trust, we’ve shared your incredible stories with more than 55 million visitors across 22 countries. That represents a staggering 775 million stories told since 2009.

Looking ahead, 2025 is shaping up to be even more exciting. The flywheel is spinning, and there’s no stopping it now. Stay tuned.

For now, I wish you all a wonderful Christmas and a brilliant start to the new year.