Amsterdam Museum Audio Tours
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The Amsterdam Museum creates their own audio tours for all temporary exhibitions.
Challenge
The Amsterdam DNA exhibition gives visitors an interactive tour of Amsterdam’s history. While this exhibition tells the history of the city, The Amsterdam Museum also offers other temporary exhibitions. To bring this all together for their 205.000 visitors a year, The Amsterdam Museum needed a new audio tour device that met all their needs and could be integrated with their visual storytelling and existing interactive system.
Solution
Thanks to the flexibility of our audio guide system, we connected our Podcatchers audio guide to their existing technology. We also made it possible to collect visitors’ usage data and results from the interactive elements in the exhibition.
Results
The audio guide pick-up rate is now 67,2%, with 60% of the visitors listening to at least half of the stops. The extensive data collection helps The Amsterdam Museum to decide on changes in the audio tours and future exhibitions.
Key Results
67,20%
Pick-up rate of the audio guides
100%
Ownership of all the audio content
60%
Of visitors listens to at least half of the stops
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