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The Amsterdam Museum creates their own audio tours for all temporary exhibitions.

Challenge

The Amsterdam DNA exhibition gives visitors an interactive tour of Amsterdam’s history. While this exhibition tells the history of the city, The Amsterdam Museum also offers other temporary exhibitions. To bring this all together for their 205.000 visitors a year, The Amsterdam Museum needed a new audio tour device that met all their needs and could be integrated with their visual storytelling and existing interactive system.

Solution

Thanks to the flexibility of our audioguide system, we connected our Podcatchers to their existing technology. We also made it possible to collect visitors' usage data and results from the interactive elements in the exhibition.

Results

The audio guide pick-up rate is now 67,2%, with 60% of the visitors listening to at least half of the stops! The extensive data collection helps The Amsterdam Museum to decide on changes in the audio tours and future exhibitions.

67,20%

Pick-up rate of the audio guides

100%

Ownership of all the audio content

60%

Of visitors listens to at least half of the stops

"The Amsterdam Museum brings the city’s history alive, shares its identity to challenge inhabitants and visitors to create a deeper relationship with the city."

Complete ownership of audio tour content

Thanks to the easy-to-use content editor platform. Enabling the museum to create and adjust audio tours in every language.

Using visitor data to make strategic decisions

This includes making changes to existing tours when the data shows that certain stops are not performing as they should. Leading to an increase of the museum team productivity.

Integrate interactive and personalized elements

The unique ID number of the audioguide Podcatcher is being used to record the visitors' results. Our technology recognizes who is interacting with a certain object and can connect this ID number to a name or email address.

Talk to our team

Do you also want to offer your visitors an enriching storytelling experience, while keeping control over the audio tour and reducing costs? We're happy to tell you more about the world's easiest audio guide!

Contact our team

Learn more about how our clients have improved their visitor experience

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