The USS Midway reduced their audio tour cost by 30%
Image copyright © USS Midway Museum
Challenge
For the USS Midway it’s important to educate and inspire their visitors with the stories of life aboard this historical aircraft carrier. The audio tour system they offered in the past was bulky, the system expensive, difficult to maintain and with no control over the content. They needed an audio guide system that would unlock their stories in a visitor friendly and cost effective way.
Solution
Transferring to our audio tour platform gave them back the control over their audio tours. On top of that, with the Podcatcher, the USS Midway’s visitors make their way through the vessel with an easy to use – and hold – audio guide.
Results
Next to a huge cost reduction on the audio tour offering, they saw a 15% increase in the use of the audio tour. As well as 35% faster waiting lines and many other benefits. The audio guide will fit in perfect with your look and feel.
“Our objective is to get the message across, promoting life onboard the USS Midway Museum and our mission; to become America’s Living Symbol of Freedom.”
Complete ownership over the content
The data from the Podcatchers helps them to make improvements on the tours whenever they want, which increases the guest satisfaction.
Easy implementation of the system
The technology of the Podcatcher is foolproof and includes an easy implementation process for the staff. This resulted in a 30% cost reduction on their audio tour offering and a 20% increase of staff productivity.
Visitor
friendly technology
The size, weight and simplicity of the Podcatchers offers the visitors of the USS Midway an audio device that is easy to take and carry. The USS Midway saw a decline in waiting lines as well as higher staff engagement with the guest experience.
Image copyright © USS Midway Museum
30%
Cost reduction on the audio tour offering
35%
Faster waiting lines
20%
Productivity increase on staff
