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Guide-ID’s Ultimate Duo
Batman and Robin, Mario and Luigi, Sherlock and Watson, Han Solo and Chewbacca—what do they have in common? They’re some of the most iconic duos of all time. And today, we have a new one to add to the list. Ready? Drums please… the Podcatcher Pro and its Tour Editor Platform.
The Cultural World’s Super Duo
When it comes to the cultural world, this duo brings top-level performance. Their superpower? Driving visitor engagement while empowering creative teams.
We can’t talk about the Podcatcher Pro without mentioning the Tour Editor Platform. The two complement each other like no other. But how do they actually work together?
Think of it this way: the Podcatcher Pro takes care of the visitor-facing experience, while the Tour Editor Platform works behind the scenes.
When visitors arrive, the Podcatcher Pro delivers a high-quality audio tour, guiding them through stories in as many languages as needed. And it does all this without requiring Wi-Fi, QR codes, or external accessories. It’s simple, reliable, and always ready to go.
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Your Tour’s Secret Intelligence Agent
As the Podcatcher Pro moves through the exhibition with visitors, it isn’t only telling stories. It is also quietly collecting valuable tour data, such as where visitors spend the most time, which stops they skip, and how they move through the experience.
But all of this becomes truly useful through Guide-ID’s Audio Guide Analytics and Tour Editor Platform—the command centre for creative teams.
This is where teams can analyse visitor data, update tours, and create new content to keep exhibitions fresh and relevant.
This AI-powered museum audio tour platform brings together automation, analytics, and storytelling in one seamless solution.
Let’s Dig into the Data
Want to know how many tours have been played today, this month, this year, or across the entire lifetime of your exhibition? The platform gives you insights that help reveal trends and support data-driven decisions.
Here’s what you can track:
- Number of tours played
- Total stories shared
- Tour duration
- Average number of stops visited
- Most popular and most skipped stops
- Finished audio clips versus abandoned ones
- Number and size of group tours
Pay close attention to these insights and you’ll quickly realise that this data is more than a collection of numbers—it is real feedback from your audience. Use it wisely, and you can continuously improve visitor engagement and refine the experience based on how people actually use your tour.
Build and Improve Tours in One Place
Now that you know how the data works, let’s talk about the Tour Editor itself. Oh… and did we already mention that it’s AI-powered? We’re incredibly proud of this feature because of the freedom it gives creative teams.
So, what can you do with the platform? You can create, edit, and update your own tour content on your own terms, reducing the need for expensive outsourcing and time-consuming production processes. Work that once required several suppliers and lengthy production cycles can now be managed directly by your own team.
You Can Choose Between Two Types of Tours:
- Text-to-Speech Tours
- AI-Generated Tours
Text-to-Speech
With Text-to-Speech, you can create natural, expressive narration without the hassle of organising recording sessions or hiring voice actors for every update. The AI supports more than 40 languages, with a selection of different voices to help match the tone of your exhibition.
Already have audio content? No problem. Upload it to the platform and generate an editable script that you can review, adapt, or translate.
In Amsterdam, House of Bols – Cocktails and Genever Experience used AI narration to convert its tour into seven different languages, helping reduce the language barrier and make the experience more accessible to international visitors.
How Do I Create an AI-Powered Audio Tour?
Want to create a tour from scratch? Start by naming the tour, choosing your languages, selecting the number of stops, and defining a theme for each one. AI can then help generate the initial content. Once it is ready, your team remains in control and can fine-tune, rewrite, and edit the material before publishing it.
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Meet “Ask AI”
Whether you’re working with Text-to-Speech or AI-generated content, “Ask AI” is there to support the creative process.
Use It To:
- Adapt content for children
- Shorten or simplify text
- Translate content into multiple languages
This built-in AI functionality helps creative teams work more efficiently while keeping them in control of the stories they want to tell.
Empowering Cultural Spaces Around the World
Creating and editing tours has never been more flexible. Museums and cultural organisations can generate and adapt content directly within their own workflow, making it easier to respond to new exhibitions, audiences, languages, and ideas.
This is especially powerful for institutions serving diverse international audiences. Casa Batlló in Barcelona, for example, welcomes visitors from around the world and offers its tour in 15 languages. Combined with Podcatcher Pro’s automatic playback capabilities, multilingual content can be delivered smoothly without adding unnecessary complexity for staff.
Another example is the Anne Frank exhibition in New York, where an additional customised tour was created for teenagers, using language and storytelling designed specifically to connect with a younger audience.
Turning Stories into Memorable Visits
With an in-house editing tool, creative teams can create, adjust, and personalise tours efficiently, adding richer detail and shaping content around the needs of different audiences.
When your stories are carefully crafted and tailored to the people listening, a simple museum visit can transform into something far more meaningful and memorable.
Because in the end, you’re not just offering a tour. You’re creating an experience that connects, inspires, and helps your cultural space truly stand out.